About Us
This is fashion that actually cares. Made by hand. Worn with heart
ಕೈತವಕ | Handmade
Every piece is made by real hands – not factories. We slow things down to make things that last, with love, skill, and soul.
ನಿಜ | Honest
We're honest about what goes into our clothes — natural materials, no greenwashing, and nothing fake. Just clean, earth-kind fashion.
ಸುಲಭ | Effortless
Our designs are made to feel good and move with you. No fuss, no stress just easy, feel-good clothes for real life.

Sahana , Tejaswini, And Mrinal A Family-led Trio With Deeproots In Textiles—ventured Into The D2c Space With Theirbrand, Beyond Ethical. Their Previous Venture, Gowgiventures And Co. , A Thriving Handloom And Textilebusiness, Instilled In Them A Strong Commitment Tocustomer Satisfaction A Value They Continue To Uphold. With Beyond Ethical, Sahana, Tejaswini, And Mrinal Bringthat Same Dedication To The Digital Marketplace,blending Tradition With Thoughtful Craftsmanship. Theirfocus On Sustainability And Honest Design Has Becomethe Foundation Of The Brand’s Steady And Meaningfulgrowth.